Monday, September 29, 2014
Rodriguez "Cold Fact" radio ad, KPPC-FM Los Angeles, 7/12/1970
I just watched Searching for Sugar Man and realized I've got a Rodriguez artifact to share: from Firesign Theatre's 7/12/1970 Sunday night broadcast of The Radio Hour Hour on KPPC-FM, Los Angeles, an ad for his 1970 debut album Cold Fact. Here's how Sussex Records introduced Sixto Rodriguez to the world. "He's from the street...feel the infection in his music".
So he's what, Sussex Records? He's T.B.? A polio outbreak, perhaps. Wait, here's a tagline for you - HE'S REAL.LIKE CHOLERA. Dynamite marketing, guys.
According to his official website, he is playing two nights at the Sydney Opera House the week of October 21, and both are sold out.