This industrial promo double-LP from 1977 contains
a series of interviews with industry reps talking about the practical
considerations of buying home audio components. Much of their advice still
holds up, because the analogue world and the home entertainment media associated with it never
really left us (except maybe open reels). On a
personal note, it’s also a useful reminder that, from my earliest days shopping
for components in the late 1980s to the present day, I’ve had zero patience for the
process. Components sure are shiny, and there are a trillion models of
equipment from reputable manufacturers that sound fine (I still have an
irresistable desire to own anything manufactured by NAD!). However the “stadium
not included” rule remains in full effect: it doesn’t matter how many thousands
of dollars you spend on a home audio system if you don’t have a good, quiet
environment in which to install it. Speaking as someone who rents and doesn’t
expect to own a house in the future, my world is one where outside sounds will get
in and inside sounds will get out; so I do all my listening on headphones (Sony
MDR-7506, to be specific). As a rule, someone with $50,000 available to spend
on a turntable is by definition someone who can afford a well-insulated,
quality acoustic space to fill with the sounds from that turntable. That person is
probably also an asshole who has the wrong priorities! Anyway, the interviews
on this record are a good refresher on hi-fi jargon,
as well as a peek into the minds of consumers from the 1970s, when there was a now-extinct cassette format called Elcaset that hi-fi enthusiasts needed to know about (but probably
don’t anymore).
More fun and certainly more deserving of your creative
re-use are the groovy disco-era a cappella jingles, Donna Summer testimonials,
Moog riffs, and generic instrumental music beds that will slam you right back
into the Carter administration.
DISCLAIMER: To the best of my knowledge,
this work is out of print and not available for purchase in any format. If you
are the artist and are planning a reissue, please let me know and I’ll remove
it from the blog. Also please get in touch if you’ve lost your art &/or
sound masters and would like to talk with me about my restoration work.
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